International exhibitions serve as crucial platforms for enterprises to expand global markets and establish business connections. However, cross-border participation often encounters communication barriers—such as high international roaming fees, the need for temporary customer contact, and language and cultural differences. The ability to efficiently manage communication during exhibitions directly impacts the success rate of business collaborations. As a global cloud communication solution, IntBell offers participating enterprises convenient and cost-effective international communication services, helping them efficiently reach potential customers and facilitate business cooperation.
1. Communication Needs in International Exhibitions
At international exhibitions, enterprises need to communicate frequently with potential customers and partners, mainly involving:
- Customer Contact: Exhibitors need to exchange contact information with global visitors. However, using personal numbers may pose a risk of privacy leakage, and international call charges are high.
- Information Transmission: During exhibitions, there is a need to quickly send product materials, meeting invitations, and follow-up information. Traditional text messages or emails may fail to be delivered promptly due to network restrictions or spam filtering.
- Multilingual Communication: When dealing with customers from different countries, enterprises need to flexibly adjust languages and communication methods to ensure accurate information delivery.
These challenges make it imperative for enterprises to have a stable, flexible, and low-cost international communication solution.
2. Application Scenarios of IntBell in International Exhibitions
IntBell provides a variety of communication tools to meet the core needs of participating enterprises:
(1) Virtual Numbers: Protect Privacy and Enable Flexible Communication
- Enterprises can apply for IntBell virtual numbers for exhibitions to contact customers, avoiding the exposure of personal or corporate main numbers.
- It supports numbers from multiple countries (such as the United States, Europe, and Southeast Asia), making it convenient for local customers to dial directly and lowering communication barriers.
(2) Voice Communication: Low-Cost International Calls
- IntBell offers high-quality VoIP calls with support for keypad auto-answering, suitable for cross-border business negotiations.
- Compared with international roaming, call costs are reduced by more than 50%, making it particularly suitable for frequent international communication needs.
- Before exhibitions, enterprises can send mass invitation SMS via IntBell to increase booth visit rates.
- During exhibitions, real-time product information and meeting reminders can be sent to enhance customer interaction.
- After exhibitions, follow-up thank-you SMS with electronic catalogs can be sent to improve conversion rates.
3. Advantages of IntBell: Convenience and Low Cost
- No Physical SIM Card Required: Communication can be managed directly through an App or webpage, supporting multi-device login for easy team collaboration.
- Global Coverage: It supports number and SMS services in over 200 countries/regions, meeting the needs of different markets.
- Cost Optimization: Pay-as-you-go with no long-term contracts, significantly reducing international communication expenses.
- Data Statistics: Real-time tracking of call records and SMS delivery rates to optimize marketing strategies.
4. Success Case: An Enterprise Gained a Large Number of Potential Customers at the Exhibition Through IntBell
A smart hardware enterprise faced communication difficulties with European customers when participating in an exhibition:
- Problems: European customers were reluctant to dial Chinese numbers, and high international SMS fees led to a low customer follow-up rate.
- Solutions:
- Apply for a local UK number using IntBell to enhance customer trust.
- Invite target customers to visit the booth via mass SMS.
- During the exhibition, the team used IntBell for low-cost international calls to arrange business meetings.
- Results:
- Received inquiries from over 500 potential customers during the exhibition.
- The SMS open rate reached 85%, far exceeding that of email marketing (an average of 20%).
- Successfully signed contracts with more than 20 new customers within 30 days after the exhibition, with ROI increased by 300%.
Conclusion
International exhibitions are gathering places for business opportunities, but an efficient communication strategy is the key to success. IntBell helps enterprises break through international communication barriers and maximize the value of exhibitions through temporary numbers, low-cost calls, and precise SMS marketing. Whether it is pre-exhibition invitations, in-exhibition interactions, or post-exhibition follow-ups, IntBell can provide stable, flexible, and cost-effective solutions, assisting enterprises in expanding global markets and achieving efficient business cooperation.
